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4 December, 14:16

An educational publisher has developed an analytics tool on its website, so it can track what customers are looking at and how long they spend looking at each product. Which of the following characteristics of digital marketing does this scenario best describe?

A. connectivity

B. control

C. addressability

D. interactivity

E. accessibility

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Answers (1)
  1. 4 December, 15:21
    0
    E. Accessibility

    Explanation:

    Accessibility provides users with multiple ways in which they can access the information been sought after. It involves finding ways to allow members access one's platform with ease. In the eyes of the producer, it can be used in tracking what customers are interested in by knowing what product they looked at and how long they looked at each product.
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