Flevy, a marketing researcher, is conducting an extensive market study and has hired a big group of college students to hand out a standard set of questions to shoppers at malls and supermarkets and to seek their responses. Which of the following methods of data collection is Flevy using?

A. laboratory research

B. survey

C. naturalistic observation

D. physiological measures

B. Survey

Explanation:

Survey is a method of data collection used in research study in which a given set of questions is administered to a pre determined group of respondents with the aim of eliciting necessary information concerning the research in question. It involves collecting data first hand from respondents. Data usually collected with this method are referred to as primary data. Surveys are usually done using two methods, either with the aid of a well structured questionnaire or interview method. The respondents interviewed have already been predetermined based on interest and sampling technique used. By handing out a set of questions to small shoppers and others, they are carry out a survey.

B. Survey.

Explanation:

This is one of the vital market research strategies that deals with data collection, analysis etc. It tends to offer a great opportunity to get input from your target market. If you have a good market sample to send surveys to. Maybe you have a customer list or a big group of social followers to work from. You can customize your outreach efforts using our collector options.

By sending a survey to members of your target market (or markets), you can make sure your efforts will be as effective and reliable as possible.