Cross-selling is a sales strategy that: a. Allows customers to configure the components of the product or service they select b. Uses a customer s personal past pattern of buying to influence future purchases c. Provides the customer the opportunity to purchase products or services with a higher value than the customer s original selection. d. Gives customer a series of other products to purchase along with the current product at a reduced price e. Markets products to current customers based on analysis of historical purchases

Question

Business

America Barton

27 June, 17:47

Cross-selling is a sales strategy that: a. Allows customers to configure the components of the product or service they select b. Uses a customer s personal past pattern of buying to influence future purchases c. Provides the customer the opportunity to purchase products or services with a higher value than the customer s original selection. d. Gives customer a series of other products to purchase along with the current product at a reduced price e. Markets products to current customers based on analysis of historical purchases

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Ronald Hopkins · Answer 1

d. Gives customer a series of other products to purchase along with the current product at a reduced price

Explanation:

The cross-selling will offer complementary goods along with the main product.

For example:

A restaurant offering a desert and drinks with the meal

A fast-food chain selling fries and soda along with the hamburger

In general in this promotion the overall price is reduced compare to buying each product individually.