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9 September, 18:14

Which of the following is NOT an accurate description of modern marketing?

a. Marketing emphasizes selling and advertising exclusively.

b. Marketing involves satisfying customers' needs.

c. Marketing is the creation of value for customers.

d. Marketing is building value-laden exchange relationships with customers.

e. Marketing involves managing profitable customer relationships.

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Answers (1)
  1. 9 September, 18:46
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    The correct answer is a) Marketing emphasizes selling and advertising exclusively.

    Explanation:

    All of the options describe perfectly modern marketing, except for "Marketing emphasizes selling and advertising exclusively".
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