the marketing managers at Omaha Steaks used airlines' databases to mail a special offer to frequent flyers. Eight weeks after shipping the steaks to the frequent flyers who responded to the offer, the company's salespeople followed up by telephoning customers to ask for new orders. This is an example of which types of nonstore retailing?

Question

Business

Rishi Werner

16 November, 01:29

the marketing managers at Omaha Steaks used airlines' databases to mail a special offer to frequent flyers. Eight weeks after shipping the steaks to the frequent flyers who responded to the offer, the company's salespeople followed up by telephoning customers to ask for new orders. This is an example of which types of nonstore retailing?

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Answers (1)

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Owen Calderon · Answer 1

direct mail and telemarketing

Explanation:

Based on the scenario being describe it can be said that the types of non-store retailing being used are known as direct mail and telemarketing. Direct-Mail refers to a sending promotional material to customers through mail, which Omaha Steaks has done with promotional flyers. Then they telephoned customers to convince them to buy some of their products or services, which is known as telemarketing.