The American Cancer Society has been sending letters soliciting donations for years. When they added pre-printed address labels personalized as a gift to the receiver of the solicitation, donation levels went up by 30%. Which principle of social influence explains this phenomenon best? (choose only one answer) Note your answers on scratch paper in case your browser or internet crashes.

A. Reciprocity

B. Social proof

C. Authority

D. Liking

E. Scarcity

Reciprocity

Explanation:

Reciprocity is defined as the act of giving a thing of value to someone which in turn results in the other party giving back also.

For example when a person recieves a gift he will naturally want to reciprocate the gesture.

The American Cancer Society added pre-printed address labels personalized as a gift to the receiver of the solicitation, donation levels went up by 30%.

This is an action that pushed recipients of solicitation to donate more.

The answer is option option A) The principle of social influence explains this phenomenon best is the principle of Reciprocity.

Explanation:

The principle of reciprocity is a popular social law of psychology that portrays the need to give to get.

It states that "in many social situations we pay back what we received from others".

Every body has a need. even the potential donors with all their wealth need validation every now and then

Therefore, taking on a reciprocity approach by the American Cancer Society by adding pre-printed address labels personalized as a gift to the receiver of the solicitation met the need for validation among potential donors which made their donation levels go up by 30%.