In 2008, Jiffy Lube began a marketing campaign which encouraged women to focus on their cardiovascular health. Jiffy Lube's "Maintenance Partners for Life" combines the concepts of maintaining heart and vehicle health, while seeking to raise $1 million in support of the American Heart Association's current "Go Red for Women" campaign. Jiffy Lube is engaging in:

cause marketing

Question

Business

Isai Russell

6 December, 00:01

In 2008, Jiffy Lube began a marketing campaign which encouraged women to focus on their cardiovascular health. Jiffy Lube's "Maintenance Partners for Life" combines the concepts of maintaining heart and vehicle health, while seeking to raise $1 million in support of the American Heart Association's current "Go Red for Women" campaign. Jiffy Lube is engaging in:

cause marketing

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Answers (1)

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Levine · Answer 1

Answer:Cause marketing

Explanation:

Cause marketing is the strategy where the motive is to increase the profits of the organisation as well as have concern for the society. Jiffy Lube marketing campaign includes a social cause of maintaining the cardiovascular health and also through this campaign they are trying to raise $1 million which is monetary based.

So cause marketing is for both creating awareness about the cause and also to raise funds to support the campaign. The brand's message is also given as well as the profits are also made through this campaign.