When Sony launched its new PS4 gaming system, the product was sold as a package that included the game console, game controllers, wireless headset, and one video game. This is an example of

When Sony launched its new PS4 gaming system, the product was sold as a package that included the game console, game controllers, wireless headset, and one video game. This is an example of price bundling

Price bundling is putting together as a unit several products or services into a single comprehensive package for a total packaged reduced price. Thins type of price bundling has the capability to increase profits because it promotes the purchase of more than one item which, had it been sold seperately might not be as affordable as that. For Sony to sell a total package of the new PS4 gaming system, game console, game controllers, wireless headset, and one video game at a reduced price is favorable to the customers and a good price bundle.

Bundling

Explanation:

Bundling a strategy in which two or more products are packaged together and sold as a single combined unit, often for a lower price than they would charge customers to buy each item separately.

This strategy has a distinct feature which entails that The products and services are usually related, but they can also consist of dissimilar items which appeal to one group of customers.

In the bundling marketing strategy, the strategy of companies offering discounts can stimulate demand, lifting revenues often at the expense of profit margins.

It enables companies roll out different productsat the same time and selling at a discounted price while still making huge profit.