A restaurant chain is working on improving the quality of its food and service. To track its progress it recruits customers who agree to respond to customer satisfaction surveys once every three months over the next two years. What kind of data is the restaurant chain colleing?

a. panel data

b. focus group data

c. external secondary data

d. internal secondary data

e. scanner data

Question

Business

Jazlyn Soto

5 February, 15:58

A restaurant chain is working on improving the quality of its food and service. To track its progress it recruits customers who agree to respond to customer satisfaction surveys once every three months over the next two years. What kind of data is the restaurant chain colleing?

a. panel data

b. focus group data

c. external secondary data

d. internal secondary data

e. scanner data

+4

Answers (1)

Know the Answer?

Dominic Sloan · Answer 1

Answer: Option (a) is correct.

Explanation:

Correct Option: Panel data.

Panel data is a combination of cross sectional data and time series data. Panel data is mostly used for the regression analysis. In this type of data, one can observe multiple instances or scenarios at more than one time frame.

The information provided by this type of data can be categorized into parts:

(i) Cross-sectional Information

(ii) Time series Information