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30 January, 13:35

Individuals in the age group of 12 to 18 years, who extensively use the internet is an example of a market segment.

a. False

b. True

+2
Answers (1)
  1. 30 January, 17:02
    0
    Answer: True

    Explanation: Market segment can be defined as the grouping of a population on the basis of geography, gender or age etc. for the purpose of marketing. The population in every single group has two or more similar characteristics on the basis of which marketing strategy is made.

    In the given case, there are two similarities in the group, first the age, and, second is the hobby of internet.

    Hence, it is an example of market segment.
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