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15 October, 05:30

A diversification strategy can be risky when a firm is entering unfamiliar markets.

a. True

b. False

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Answers (1)
  1. 15 October, 05:44
    0
    The correct answer is A. True.

    Explanation:

    What is expected before executing a diversification strategy is that the company knows the market from its own experience. If its behavior is unknown, it is very likely that its strategies are not effective and end up damaging it in the short term. It is advisable to intrude in such a way that you can execute strategies to obtain benefits.
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