Market segments can be differentiated by ethnicity and multicultural aspects.

a. False

b. True

The correct answer is A. False.

Explanation:

Various types of segmentation or classification of potential clients have been proposed based on different types of variables. A common segmentation consists in using the following seven types of variables:

- Geographical: It is divided by countries, regions, cities, or neighborhoods.

- Demographic: They are divided by age, stage of the life cycle and by their gender.

- Psychographic: It is divided according to social class, lifestyle, personality and preferences.

- Socioeconomic: It is divided by income level, lifestyle, etc.

- Behavioral: It is divided according to the behaviors, intended benefits, brand loyalty and attitude towards the product.

- Economic: It is divided by the type of income of the client.

- Company: It is divided by the type of company, if it is a small company, if it is a large company, etc.

In this case, the variables cannot be segmented by ethnic or multicultural features.