Target markets can be selected by appealing to the entire market with one marketing mix

a. False

b. True

The correct answer is b. True.

Explanation:

The objective of applying the marketing mix is to know the situation of the company and to develop a specific strategy for subsequent positioning. One way to start is by conducting a market study.

As changing as the consumer, the marketing mix currently has an approach that rethinks questions about the market and the consumer such as:

- What needs do my clients have?

- What is the cost of satisfaction of our customers and what return will this satisfaction give me?

- Which distribution channels are more convenient?

- How and by what means do I communicate it?