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6 June, 09:50

Altoids uses various promotional tools, including advertising, in-store displays, sampling and cents-off coupons to build and maintain sales levels. This is an example of Integrated Brand Promotion (IBP). T/F

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  1. 6 June, 12:39
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    The correct answer is "true"

    Explanation:

    Integrated Brand Promotion (IBP) is a marketing element that allows you to coordinate your communication and relationships with your customers. It is based in promotional tools, including advertising, in-store displays, sampling and cents-off coupons to build and maintain sales levels.
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Home » Business » Altoids uses various promotional tools, including advertising, in-store displays, sampling and cents-off coupons to build and maintain sales levels. This is an example of Integrated Brand Promotion (IBP). T/F
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