When advertising acts to encourage and maintain brand loyalty it supports successful price increases. Economists call this:
a. inelasticity of demand
b. selective demand stimulation
c. direct response advertising
d. primary demand stimulation
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Home » Business » When advertising acts to encourage and maintain brand loyalty it supports successful price increases. Economists call this: a. inelasticity of demand b. selective demand stimulation c. direct response advertising d. primary demand stimulation