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14 January, 10:04

Firms utilizing a competitive scope strategy can tailor advertising and promotional efforts to a particular market niche. T/F

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  1. 14 January, 11:49
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    The correct answer is False.

    Explanation:

    The competitive scope can be narrow or wide. In case of narrow, this means that the company is concentrated in a single segment or niche market. In the case of large, it means that the company seeks to reach a wider market that includes various market segments.

    In this case it is believed that the company is already executing its broad strategy, so it could not adapt it to a particular niche.
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