Firms utilizing a competitive scope strategy can tailor advertising and promotional efforts to a particular market niche. T/F

The correct answer is False.

Explanation:

The competitive scope can be narrow or wide. In case of narrow, this means that the company is concentrated in a single segment or niche market. In the case of large, it means that the company seeks to reach a wider market that includes various market segments.

In this case it is believed that the company is already executing its broad strategy, so it could not adapt it to a particular niche.