When gregg steiner became the vice president for cleveland-based pinxav, he knew the diaper-rash product manufacturer's sales were declining. at a trade show steiner was pitching the product to some new mothers who had never heard of it. the mothers weren't convinced that they should part with their money for a new-to-them product. the inspired steiner said, "if you're not happy with the product, i will not only give you your money back, i'll buy you our competitors' product. i'll buy you whatever other brand you want." suddenly the women were interested, and they all plunked down their money. none of the women ever took steiner up on his offer. so steiner decided to make it part of his business practice. this new guarantee was an example of?

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Business

Christine Saunders

1 August, 03:38

When gregg steiner became the vice president for cleveland-based pinxav, he knew the diaper-rash product manufacturer's sales were declining. at a trade show steiner was pitching the product to some new mothers who had never heard of it. the mothers weren't convinced that they should part with their money for a new-to-them product. the inspired steiner said, "if you're not happy with the product, i will not only give you your money back, i'll buy you our competitors' product. i'll buy you whatever other brand you want." suddenly the women were interested, and they all plunked down their money. none of the women ever took steiner up on his offer. so steiner decided to make it part of his business practice. this new guarantee was an example of?

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Eric Brennan · Answer 1

This new guarantee was an example of "organizational innovation ".

Organisational innovation implies the execution of another hierarchical technique in the endeavor's business hones, work environment association or outside relations. Changes in business hones, working environment association or outside relations that depend on authoritative strategies as of now being used in the endeavor, changes in administration procedure, mergers and acquisitions, stopping to utilize a procedure, basic capital substitution or augmentation, changes coming about simply from changes in factor costs, customization, customary occasional and other repetitive changes, exchanging of new or altogether enhanced items are not thought about innovations.