The seeking sustainability box shows us that consumer relationship building can mean many different things. in this case, campbell's and the food bank of south new jersey are showing their great examples of being socially responsible and promoting sustainability, two attributes consumers are seeking more.

The terms being socially responsible and having sustainability can be evident in Campbell's and the Food bank of South New jersey when these organisations give back to the communities of their consumers while also protecting their immediate environment, thus shows that they are socially responsible and are promoting sustainability.