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30 October, 22:13

How does heisenberg's uncertainty principle apply to market research?

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  1. 31 October, 00:12
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    Heisenberg's uncertainty principle is a way of accounting for trade offs in the precision of measurements.

    In marketing, you can measure what customers say the will do and what they actually do, but these two things don't always match up. Customers might say they plan to buy a certain car, but when they get to the dealership decide to go with something different.
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