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25 January, 13:02

The daily herald runs an article on a restaurant opening, this is an example of

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  1. 25 January, 13:25
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    Publicity

    Explanation:

    Publicity is when a business fasten the demand for its product by getting it reviewed and featured either in newspapers, in radio or television through their editors, journalist, reporters and columnist. Publicity is not paid for by the sponsorers. However, some indirect costs like entertainment of guest invited, stage decoration and inviting members of press to cover the event, may be expended.

    Publicity comprises organizing seminars, opening new restaurants, presentation of public speeches, granting of interviews and entertainment shows which informs it publication by the media.

    The aim of publicity are;

    -Create awareness for newly launched products

    - to intensify effort in the promotion of products newly produced

    - sales increase for existing ones.
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