The attractiveness test for evaluating whether diversification into a particular industry is likely to build shareholder value involves determining whether A. E) there are attractive strategic fits between the value chains of the company's present businesses and the value chain of the new business it is considering entering. B. B) the potential diversification move will boost the company's competitive advantage in its existing business. C. A) conditions in the target industry allow for profits and return on investment that is equal to or better than that of the company's present business (es). D. D) key success factors in the target industry are attractive. E. C) shareholders will view the contemplated diversification move as attractive.
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