Suppose the baldwin company begins to compete through good designs, high awareness and easy accessibility for their existing products, what strategy would they be implementing?

The answer is "Niche differentiation".

A differentiated business strategy is one of the two fundamental kinds of aggressive techniques that organizations use as a strategy. Generally, organizations can exploit one of the numerous conceivable approaches to differentiate themselves from contenders to drive business.

The littler organization should have a more tightly item center. A little meat packer, for instance, may concentrate on a niche or forte item. The bigger meat packer may exploit vertical reconciliation, taking more power over its store network. The littler meat packer may exploit vital advantage of strategic outsourcing.