Which axiom of service-dominant logic applies to this statement? Customers don't buy a car (product) - they buy the company's ability to add value through a defined set of benefits. Multiple Choice Service is the fundamental basis of exchange. Value is co-created by multiple parties, including the company and the customer. A unique experience is created when the customer interacts with the company's marketing efforts and product. Value is defined by the customer. A customer-centric approach has been supplanted by a newer service-dominant approach.

The correct answer is letter "B": Value is co-created by multiple parties, including the company and the customer

Explanation:

Value refers to the qualification an individual provides to a good or service based on the need it provides to the individual. It does not necessarily mean that the more valuable a product is the more expensive than good will be. It represents that an individual values more that product because it satisfies for him or her a need that must be covered.

Then, if a carmaker provides additional benefits to its customers and those benefits represent values the consumers are looking for, a purchase is likely to take place. Then, both producers and consumers can add value to a product or service.