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13 March, 16:22

What are "moments of truth"? why are these so important?

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  1. 13 March, 19:28
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    In order to understand "the moment of truth", it's important to understand the customer lifecycle with a brand or product, A moment of truth is simply any interaction during which a customer may form an impression of your brand or product. This impression may be either positive or negative."moments of truth" are so important because without truth there would be no trust and who wants a world full of lies?
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