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10 January, 09:12

Which of the following are the two components of a global marketing strategy? Group of answer choices understanding foreign currency fluctuations AND developing products that can be priced accordingly determining which target markets to pursue AND developing a marketing mix to obtain a competitive advantage understanding the supply chain AND distribution networks in foreign markets developing culturally appropriate advertising messages AND cultivating "domestic" habits among foreign consumers

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  1. 10 January, 12:10
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    determining which target markets to pursue AND developing a marketing mix to obtain a competitive advantage

    Explanation:

    Global marketing refers to marketing strategies that involves planning, producing, placing, and promoting a business' products, capital, ideas and services in order to meet global standards and objectives across the world.

    The two components of a global marketing strategy are determining which target markets to pursue AND developing a marketing mix to obtain a competitive advantage.
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