The tenet behind the triple bottom line is that:• a firm's return on revenue can be broken down into three ratios; COGS / Revenue, R&D / Revenue, and SG&A / Revenue.• a firm should solely focus on increasing the economic value created for its customers.• a firm's primary objective should be increasing the total returns to its shareholders.• a firm should achieve positive results along the economic, social, and ecological dimensions to gain a sustainable strategy.
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