Sales promotion refers to individualized communications programs that are specifically designed with a single customer in mind because the item being sold is unique to that customer. a sequence of value inducements aimed at retaining channel members. a long-term inducement of value offered to build and sustain loyal customer relationships. a single-themed IMC campaign employing multiple advertising and personal selling strategies. a short-term inducement of value offered to arouse interest in buying a product or service.
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Home » Business » Sales promotion refers to individualized communications programs that are specifically designed with a single customer in mind because the item being sold is unique to that customer. a sequence of value inducements aimed at retaining channel members.