Foot Friendly is a manufacturer of athletic shoes. It has released an improved version of its premier running shoe in markets in which the company already operates. Which of the following types of innovations does this scenario best illustrate?

A) radical innovation

B) incremental innovation

C) architectural innovation

D) disruptive innovation

B) Incremental innovation

Explanation:

Incremental innovation is the process of performing minor improvements to existing products, services or processes. In the given case, since Foot Friendly is focusing their innovation on a shoe that was already on the market (existing product), this process can be classified as an incremental innovation.