Standardization is associated with which of the following management orientations?

A) Ethnocentric orientation

B) polycentric orientation

C) regiocentric orientation

D) geocentric orientation

A) Ethnocentric orientation

Explanation:

In an ethnocentric management orientation, the company has the belief or unconscious bias that the home country is superior to others, and they focus only on similarities in other countries. Also have the assumption that products and practices that succeed domestically will be successful everywhere and applies the same techniques that are applied in domestic marketing in foreign markets, which leads to a standardized or extension approach.

I think it is C. regiocentric orientation.