Ads for Brita LED Lightings use comparative advertising to emphasize the benefits of using LEDs over CFLs. The ads emphasize that LEDs last longer, consume lesser energy, and need to be replaced fewer number of times than CFLs. In this case, what kind of appeal is used by these ads? Admiration Vanity and egotism Health Profit

Profit

Explanation:

Brita is using the LED Lighting Benefit Advertising Appeal to attract customers. There are a variety of advertising appeals to improve overall sales and revenue. One advantage is the advertising appeal used to emphasize total cost reduction using their brand. The Brita LED advertising campaign compares the costs of different brands and shows that their brand maximizes personal profits by reducing daily operating costs.