Imagine you work for a breakfast cereal company that makes prepared products that are served cold. Your company wants to introduce a new hot breakfast cereal that would require some minimal preparation by the consumer. How would you propose forecasting initial demand for this product

Question

Business

Jordon Montes

8 July, 06:56

Imagine you work for a breakfast cereal company that makes prepared products that are served cold. Your company wants to introduce a new hot breakfast cereal that would require some minimal preparation by the consumer. How would you propose forecasting initial demand for this product

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Xavier · Answer 1

There are a several ways to try to forecast the most accuarete possible the demand of the product. Some techniques are explained below.

Explanation:

First of all, the company should do a study about the consumption of the new product and they do that by calling a group of consumers to try the new good in the companie's facilities and also to do a questionary to be release to the public in order to have more answers about how would they react act about it. Secondly, once all that information is gathered, the organization should start a calculation on the amount of goods that it will have to produce in order to obtain a good amount of benefits of selling the product. And finally the company should constrast that calculation to the number of people that said in the questionaries that it will buy it and also to the number of people that said that will buy it in the test of the product.