The vice-president of marketing of G Street Fabrics has been told to invest the company's advertising dollars wisely. Which of the following measures could be used to compare the financial effectiveness of its advertising expenditures for different media?

a. reach

b. rating

c. GRPs

d. CPM

e. frequency

The correct answer is the option D: CPM

Explanation:

To begin with, the term of "Cost Per Mille" or CPM is used in the business world and in the marketing area to refer to the measurement commonly used in the marketing campaigns in order to establish the price that one advertiser will have to pay for one thousand views or clicks of an advertisement. All of the impacts that the advertisement will have can be masured in all of the different medias that the advertisement will be, for example radio, TV, internet, etc. That is why, this is one of the most common measurements that is used in the campaigns that the companies have, due to its efectiveness.