A uniform maker decided it would open a new market in the uniform business. In order to identify the potential market, it started within its own state and selected the healthcare segment, such as hospitals and care centers. This is an example of: Bussiness-to-busses segmentation Consumer segmentation User status segmentation

Question

Business

Ferris

12 December, 11:15

A uniform maker decided it would open a new market in the uniform business. In order to identify the potential market, it started within its own state and selected the healthcare segment, such as hospitals and care centers. This is an example of: Bussiness-to-busses segmentation Consumer segmentation User status segmentation

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Answers (1)

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Weston Baxter · Answer 1

Business-to-business segmentation.

Explanation:

The scenario described by the question above is characterized by a type of business-to-business segmentation.

In this type of customer segmentation, a company sells products, services or information to another company, so there is a relationship between supplier and customer between these two companies.

The advantages of a business-to-business segmentation is that this can be an effective strategy for beginning entrepreneurs, since the sale of a solution to a company, can guarantee stability for the supplier's business, as companies tend to make larger purchases, more frequently and for longer, which generates greater loyalty in the commercial relationship if the product or service offered is effective and offers the necessary solutions for the company.