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6 October, 16:03

hich of the following is consistent with relationship marketing? Maintaining transactional relationships with customers Working with buyers to determine their individual needs Developing market share through mass media advertising Focusing more on obtaining new customers than on retaining existing customers

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  1. 6 October, 16:37
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    Answer: Working with buyers to determine their individual needs

    Explanation:

    Relationship marketing is a method of marketing whereby emphasis is based on the retention of the customer and satisfaction of the customer rather than on sales transactions. Here, the main aim is to focus on the loyalty of the customer and also engaging the customer for a long-term rather on shorter-term basis.

    Based on the above analysis, relationship marketing brings about working with the buyers in order to determine their individual needs as the company doesn't want to loose the customer and also wants to meet their needs.
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