A snack manufacturer finds that it must increase the salt content of its chips by 8% in order for a sample of consumers to notice that the chips are saltier than they were before. this example best illustrates the concept of a (n) :

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Business

Brisa Faulkner

24 January, 01:20

A snack manufacturer finds that it must increase the salt content of its chips by 8% in order for a sample of consumers to notice that the chips are saltier than they were before. this example best illustrates the concept of a (n) :

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Karma Church · Answer 1

This is an example of test marketing. Producers will give a sample of their products to consumers and ask which ones they prefer and why. It is conducted very much like an experiment with a control group and an experiment group. Test marketing is a tool used by the companies to check the viability of their new product or a marketing campaign before it is being launched in the market on a large scale.