More important than being catchy or well written, a mission statement should be Question options: accurate. succinct. bold. visionary.

The correct answer is succinct

Reason:

A vision statement is visionary while a mission statement is a clear and concise description of the vision statement thus mission statement cannot be visionary.

Also a mission statement need not to be accurate it is the explanation of vision of an organisation thus may have future concepts which may not be acceptable to all

Similarly bold mission statement are not encouraging thus it must be avoided