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16 April, 05:37

The head of the marketing research department instructs field interviewers to interview owners of DVD players in a shopping mall such that they each interview 10 Sony owners, 8 Panasonic owners, 6 Toshiba owners, and 4 owners of other brands. Which type of sampling procedure is being used?

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Answers (2)
  1. 16 April, 06:21
    0
    Quota sampling

    Explanation:

    Quota sampling is one that is based on a reasercher's judgement. It involves use of a tailored sample that has a particular set of characterestics or traits. This is now taken as a representative of the population.

    Quota sampling is a non probability sampling method.

    In this scenario interview is done for owners of DVD players in a shopping mall such that they each interview 10 Sony owners, 8 Panasonic owners, 6 Toshiba owners, and 4 owners of other brands.

    The characteristics for sampling is defined.
  2. 16 April, 07:44
    0
    quota sampling

    Explanation:

    Based on the scenario being described within the question it can be said that the sampling method being used is known as quota sampling. This is a method that is used for selecting survey participants in which a group of participants are chosen based on some characteristic or trait of the entire population that the researchers are looking for. Which in this case would be in regards to individuals that own DVD players. This group is in proportion to the larger population.
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