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16 September, 12:41

Managers at the littlefield corporation are engaged in a complex process of revising their organization's mission and goals and developing corporate strategy, marketing objectives, marketing strategy, and, eventually, a marketing plan. this process is called:

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  1. 16 September, 14:57
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    Marketing planning.

    Marketing planning should be part of the overall business plan and focuses on the advertising and marketing efforts the company will take on that year.
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