3. Chromiate, a digital camera brand, decides to introduce a new MP3 player,

Gizmo, under its brand name. Chromiate's decision is an example of brand

extension.

True or

False

Which of the following is true about foreign direct investment (FDI) ? (A) It is less risky than franchising (B) It is only done by public companies (C) It is different than a Greenfield venture (D) It involves ownership of foreign assets

A message is updated on the company's web site. What is the communication type that is being used in that example? A. External formal communication B. External informal communication C. Internal formal communication D.

In 2020, the TransUnion Company had consulting revenues of $1,130,000 while costs were $710,000. In 2021, TransUnion will be introducing a new service that will generate $215,000 in sales revenues and $73,000 in costs.

Which of the following is NOT a function of inventory? A. To increase total invested capital B. To provide selection of goods for anticipated customer demand C. To leverage discounts for buying in bulk D.

The responsibilities of conception, pricing, positioning, and distribution of ideas, goods, or services are referred to as the marketing mix. T/F

The balanced scorecard approach uses only financial measures to evaluate performance. uses rather vague, open statements when setting objectives in order to allow managers and employees flexibility.

In the open economy of Sildavia, government spending during 2005 was $30 billion, consumption was $70 billion, taxes were $20 billion, and GDP was $100 billion.

Ridiculousness, Inc., has sales of $49,000, costs of $22,600, depreciation expense of $2,150, and interest expense of $1,900. If the tax rate is 21 percent, what is the operating cash flow, or OCF?

A common measure of liquidity is a. the accounts receivable turnover. b. dividends per share of common stock. c. the asset turnover ratio. d. the profit margin.

Assume that Amazon has a stock-option plan for top management. Each stock option represents the right to purchase a share of Amazon $1 par value common stock in the future at a price equal to the fair value of the stock at the date of the grant.