The managers of Rug Emporium, a large rug store, decide to have a sale. The store manager works with the advertising department to make the public aware of the sale, with department managers to schedule enough salespeople to handle the increased customer traffic, and with merchandise buyers to ensure that enough rugs are available to meet expected consumer demand. What does this scenario best describe?

Question

Business

Roberto Schultz

30 March, 18:20

The managers of Rug Emporium, a large rug store, decide to have a sale. The store manager works with the advertising department to make the public aware of the sale, with department managers to schedule enough salespeople to handle the increased customer traffic, and with merchandise buyers to ensure that enough rugs are available to meet expected consumer demand. What does this scenario best describe?

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Miller · Answer 1

This scenario best describes a Sales Promotion

Explanation:

Sales promotion is a strategy that involves reducing the price of products to clear out inventories, attract traffic, and to lift sales temporarily.

It could also be used as a medium to introduce a new product,

Same applies when a large rug store, decide to have a sale.

To achieve the aim of sales promotion, the store manager works with the advertising department to make the public aware of the sale.

A proactive manager also makes provision for enough salespeople to handle the increased customer traffic, and ensure that the manufacturers of the product is able to meet expected consumer demand.