Andrea wants to take her husband, bill, to an exotic island to surprise him on their tenth wedding anniversary. she has made reservations at an expensive hotel. however, she is now worried whether she is going to get service worth the money she spent. in this scenario, andrea's inner tension would reduce if:

The answer is: her friends also recommend the hotel.

In business perspective, Recommendation from an individual that people trust would generally more believable compared to the words that spoken by the marketers. This perception happen because most costumers generally believe that business establishments would say whatever it needs to obtain customers.