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28 December, 08:35

Which P shifts to consumer in the four Cs of the alternate marketing mix?

A) promotion

B) product

C) place

D) price

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Answers (2)
  1. 28 December, 09:35
    0
    Ps are the four categories (groups) into which the marketing mix can be. The modern version of the 4Ps are the 4Cs: Customer/consumer value, Cost, Convenience, and Communication.

    Product shifts to consumer in the four Cs of the alternate marketing mix. Correct answer: B

    In the traditional marketing mix the primary focus is on Products, while in the 4 C's model, the primary focus is on the customer, or on other words the goal is making products to satisfy the customers.
  2. 28 December, 09:38
    0
    The correct answer is letter "B": product.

    Explanation:

    The difference between the traditional Marketing Mix or the 4 Ps model (Product, Place, Price, and Promotion) and the 4 Cs model (Consumer, Cost, Communication, and Convenience) relies on their focus: while the 4 Ps is business orientated, the 4 Cs model is customer based. In the 4 Cs model, the Consumer is the primary focus which turns in the 4 Ps model as the Product.
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