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22 June, 15:52

Which of the following is the least effective way to reach a potential sales prospect?

Referral

Cold call

Direct mail

Personal visit

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Answers (2)
  1. 22 June, 17:32
    0
    Direct mail
  2. 22 June, 18:09
    +1
    Answer: Direct mail

    Explanation:

    What's the best way to reach a prospect? Send a letter and follow it up with a phone call. Next best is a referral. Then comes a cold call, then a personal visit. Least effective is a direct-mail piece.
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