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28 July, 15:39

Concord Water is considering introducing a water filtration device for its 20-ounce water bottles. Market research indicates that 1,000,000 units can be sold if the price is no more than $3. If Concord Water decides to produce the filters, it will need to invest $2,000,000 in new production equipment. Concord Water requires a minimum rate of return of 18% on all investments. Determine the target cost per unit for the filter.

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  1. 28 July, 16:32
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    Target cost per unit = $2.64

    Explanation:

    The target cost is arrived at by subtracting the a desired profit margin from a competitive selling price.

    The target cost per unit =

    ((selling price * qty) - (cost of capital (%) * initial cost)) / No of units

    = ((3 * 1,000,000) - (18%*2,000,000)) / 1,000,000

    = 2.64

    Target cost per unit = $2.64
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