Mayer Life Systems, a manufacturer of surgical and medical appliances, invented and patented a new dialysis machine that radically reduced maintenance and operational issues. Responding to a global demand, it decided to sell the machines manufactured at its plant in the United States to various markets across the globe. Since the product features provided by Mayer were not provided by any other competitor, Mayer did not feel any pressure for cost reductions. Which of the following strategies is most likely being pursued by Mayer?

A. International

B. Localization

C. Global standardization

D. Transnational

E. Nationalization

International strategy

Explanation:

International strategy is a strategy whereby an organization decides to take its products manufactured for domestic markets for sale internationally with only minimal local customization.

There are four types namely export, standardization, multi domestic and transnational.

It has its benefit in greater access to customers, increased sales, investment opportunities, learning new cultures and diversification of products.

A. International

Explanation:

The invention and patenting of the new dialysis machine have made the demand for the product to increase, most importantly, due to its really low maintenance and operational issues. Because of the increasing demand for the product globally, Mayer Life Systems decided to sell the product to various markets across the globe.

The strategy employed by Mayer Life Systems is an international strategy. This is aimed at using the uniqueness of the product (as product features provided by Mayer were not provided by any other competitor) to their advantage by increasing the cost of the product and selling it internationally.