Bubba Bradman wanted to locate a new carburetor shop in the Midwest region of the United States. The following potential locations, factors, and weights were decided upon:

Location Factor Weight Peoria Kalamazoo Dayton

Construction Costs 0.20 57 82 100

Proximity to Major Highway 0.20 100 87 81

Population in Area 0.25 82 93 100

Taxes/Incentives 0.20 95 100 85

Local Competitors 0.15 100 75 90

Calculate the total weighted-factor score for Dayton.

a. 85.90b. 88.30c. 91.70d. 100e. Need additional information to compute the total weighted-factor score

C) 91.70

Explanation:

Location Factor Weight Peoria Kalamazoo Dayton

Construction Costs 0.20 57 82 100

Proximity to Major Highway 0.20 100 87 81

Population in Area 0.25 82 93 100

Taxes/Incentives 0.20 95 100 85

Local Competitors 0.15 100 75 90

the total weighted factor score for Dayton is:

Construction Costs 0.20 x 100 = 20

Proximity to Major Highway 0.20 x 81 = 16.2

Population in Area 0.25 x 100 = 25

Taxes/Incentives 0.20 x 85 = 17

Local Competitors 0.15 x 90 = 13.5

total 91.7

To calculate the weighted factor score we just have to multiply the factor by its weight and add up all the individual scores.