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3 September, 06:12

The marketing mix variables include what aspects of a product offerings?

A. Product, place, promotion, price

B. Perceptual mapping, promotion, and price

C. Product, positioning, place, promotion, pricing

D. Price, positioning, promoting, and distributing

E. Positioning, segmenting, targeting

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Answers (1)
  1. 3 September, 07:20
    0
    The correct answer is letter "A": Product, place, promotion, price.

    Explanation:

    The Marketing Mix 4Ps Model was introduced by American professor E. Jerome McCarthy (1928-2015) in an attempt to determine what factors influence consumers' decision making. Those components are:

    Product: good or service offered. Place: product distribution. Promotion: form of communicating the product to consumers. Price: right monetary value of the good or service.
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