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27 July, 19:01

Honest tea did not invent tea as a? beverage, but? rather, it modified the current tea offerings by using organic ingredients and offering additional benefits to the purchaser and user of the product. this indicates that honest tea is involved in which type of? innovation?

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  1. 27 July, 21:53
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    Incremental Innovation

    Explanation:

    Incremental innovation involves the existing market (tea purchasers) and the existing product (teas) but changes things like the new features and benefits (organic teas, adding new benefits like healthy ingredients, etc)
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