Each Saturday at the local bread store Harold demonstrates various bread-making products to any of the interested customers. He knows many of the customers by name and has asked them over time about their various preferences and bread needs. Because he knows his customers so well, Harold can skillfully direct customers to buy the best grain mill to fit their needs, the types of flour for their home baking, and even the different types of loaves of bread they may enjoy purchasing right then. Harold is employing what common marketing communication method?

Question

Business

Beau Faulkner

5 May, 10:12

Each Saturday at the local bread store Harold demonstrates various bread-making products to any of the interested customers. He knows many of the customers by name and has asked them over time about their various preferences and bread needs. Because he knows his customers so well, Harold can skillfully direct customers to buy the best grain mill to fit their needs, the types of flour for their home baking, and even the different types of loaves of bread they may enjoy purchasing right then. Harold is employing what common marketing communication method?

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Answers (1)

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Layton Hinton · Answer 1

Direct marketing.

Explanation:

This issue is related to the marketing communication method called direct marketing or relationship marketing.

Direct marketing can be defined as a set of strategic actions whose main objectives are customer loyalty through the establishment of a more personalized relationship between the customer and the organization. Relationship marketing seeks to get to know its customers in depth so that it can always offer a product and service directed to their needs, through some actions, such as those carried out by Harold, who seeks to know his customers and tastes in order to offer the ideal product to your wants and needs.