Each Saturday at the local bread store Harold demonstrates various bread-making products to any of the interested customers. He knows many of the customers by name and has asked them over time about their various preferences and bread needs. Because he knows his customers so well, Harold can skillfully direct customers to buy the best grain mill to fit their needs, the types of flour for their home baking, and even the different types of loaves of bread they may enjoy purchasing right then. Harold is employing what common marketing communication method?
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Home » Business » Each Saturday at the local bread store Harold demonstrates various bread-making products to any of the interested customers. He knows many of the customers by name and has asked them over time about their various preferences and bread needs.