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27 June, 02:15

Describe either a desire-based or fear-based advertisement that you have seen. Explain what desire or fear you think the ad is using.

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  1. 27 June, 04:30
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    Desire-based advertising is used to drive people to purchase items based on a desire for it. An example for desire-based advertising is to draw people in to a store based on a sale of an item that they desire. A fear-based advertisment can be for insurance. They advertise against the "what ifs" and "what could happen" if you do not hold car insurance and end up needing it.
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